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TOYS and GAMES

Toy Launch: First L.O.L. Surprise!™ Boys

L.O.L. Surprise!™ Boys new

MGA Entertainment Launches New L.O.L. Surprise!™ Boys with Confetti Pop™ – Punk Boi & Lil Punk Boi.  These new brothers are SUPER rare, but definitely worth the hunt!

L.O.L. Surprise!™ Boys

First L.O.L. Surprise!™ Boys

VAN NUYS, Calif.Feb. 17, 2018 /PRNewswire/ — Adding fuel to the phenomenon with a Toy of the Year (TOTY) Award and the No. 1 toy of 2017 to celebrate, MGA Entertainment, Inc. (MGAE), one of the world’s leading privately held toy and entertainment companies, announced at New York Toy Fair that L.O.L. Surprise!™ is adding brothers to the family with the introduction of Punk Boi and Lil Punk Boi. The company also revealed a line-up of new products from its other popular brands including Little Tikes®, Project Mc²™, Num Noms™, BABY Born®, and Crate Creatures Surprise!™, as well as the launch of Moj Moj™  – a new collectible brand.

L.O.L. Surprise!™ :  The L.O.L. Surprise! family welcomes new additions to the Rock Club clan, anatomically correct Punk Boi and his brother Lil Punk Boi, but finding them will be hard – these color-changing dolls are ultra-rare. Punk Boi can be found in the upcoming release of additional Confetti Pop characters and Lil Punk Boi will be part of Lil Sisters, Series 3 collection. (Age: 6+; MSRP: $12.99 and $6.99).

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More About L.O.L. Surprise!™ and MGA Entertainment Spring Lines

Winner of the prestigious Toy of the Year Award (TOTY) from The Toy Association™, Inc., L.O.L. Surprise!™  has taken the world’s toy market by storm since its launch in 2016 with only digital marketing. According to The NPD Group, the L.O.L. Surprise!™ Doll Assortment was the #1 Toy of 2017 in the U.S., U.K., Canada and Benelux**. L.O.L. Surprise!™ also delivered tremendous results in other countries worldwide, with success in every market launched. The strength of the L.O.L. Surprise!™ sales results also helped lead the overall growth of the dolls supercategory globally*.

“We are so proud to have won the 2018 TOTY Award and have the No. 1 selling toy of 2017 in the United States and in many global markets,” said Isaac Larian, CEO of MGA Entertainment. “MGA Entertainment will continue to launch new, innovative toys and expects to more than double our growth in 2018. We listen to consumers and invent new trends every day. The fans have been asking for a boy to join the L.O.L. Surprise!™ family, and we are happy to deliver.”

LOL surprise pearl surprise

As a follow up to the sold-out Big Surprise™, MGA Entertainment debuts the L.O.L. Surprise!™ Pearl Surprise (Ages: 6+, MSRP: $29.99). Pearl Surprise™ comes in a glitter purse carrying case with six pearl surprise balls and a large seashell fizz. Drop the two-color seashell fizz into water to reveal a limited-edition doll and Lil Sister inside a seashell doll stand. Note: Fizz is not for bathtub use.

Adding to MGAE’s growing list of consumer goods beyond toys, in fall 2018, Disguise, Inc. will offer children’s Halloween and everyday dress up costumes and accessories such as tiaras, shoes, jewelry, wands, wigs and bag sets based on the popular L.O.L. Surprise!™ characters.


Also Available from MGA Entertainment Spring 2018:

Moj MojIntroducing the newest collectible brand from MGA Entertainment, Moj Moj™! (Ages: 6+, MSRP: $3.99) With unique and innovative packaging, Moj Moj™ puts the excitement and surprise of “the claw” arcade game right in the toy aisle.  On the cutting edge of all things on trend, Moj Mojseries “J” features an assortment of soft and squishy limited-edition, rare and ultra-rare characters and fun collectible themes. So Soft, So Cute…So Moj!

Num Noms™:  Nums Noms are super-cute, scented food-themed characters that girls can mix, match and stack with tons to display, trade and collect.  Taking slime to a whole new level, Num Noms™ Snackables™ Dippers (Age: 3+, MSRP: $6.99) come with all new shapes and sizes and a scented secret slime dipping sauce that offers a color change discovery feature. Promising surprise and delight with each package opened, Num Noms™ Snackables™ Cereal (Age: 3+, MSRP: $8.99) feature 12 adorable cereal-shaped Num Noms in each bowl, complete with spoon, magic “milk” and a surprise character reveal just like finding a toy in a cereal box.

Crate Creatures Surprise!™: Break into the crate to unbox your new BEAST friend Crate Creatures Surprise! (Ages: 4+, MSRP: $39.99). With the included crowbar, kids break the mystery creature out of its crate to unlock its special creature feature. When you pull its tongue, the creatures vibrate and make monstrously fun noises and its eyes glow. Record and yak back phrases with your Crate Creatures Surprise!.

Project Mc2: Project Mc2 is the world’s most successful S.T.E.A.M. brand for girls that includes fun experiment sets, fashionable real-girl inspired dolls and is also a two-time Emmy-nominated Netflix original series. The show and toy line inspire curiosity and learning through S.T.E.A.M-based play themes we know girls already loveThe new Project Mc2™ Gummy Jewelry Science Kit (Age: 6+, MSRP: $24.99) inspired by culinary chemist Adrienne Attoms gives girls a lesson in food chemistry. Combine gelatin and other basic household ingredients in to the molds to create fabulous edible gems!  Snap on the included jewelry clasps, wear share, trade and eat! Also inspired by Adrienne’s cosmetic chemistry skills, the Project Mc2™ Edible Eye Shadow Science Kit (Age: 6+, MSRP: $14.99) lets girls make edible and wearable eyeshadow. Household items not included.


L.O.L. Surprise!™ Online  /  http://www.mgae.com