MomSkoop
Celebrities aren’t just making music and movies anymore—they’re creating makeup and skincare lines that actually live up to the buzz. From Rihanna’s game-changing foundations to Selena Gomez’s mental health-focused beauty products, these stars have built brands that go beyond just slapping their name on a label.
Whether you’re hunting for the perfect lipstick shade or a skincare routine that really works, these celebrity brands offer quality products that have earned their spot in makeup bags worldwide.
1. Fenty Beauty by Rihanna
Rihanna changed the beauty game forever when she launched Fenty Beauty with an incredible 40 foundation shades.
Before this brand came along, many people with deeper skin tones struggled to find makeup that actually matched them.
The singer-turned-beauty-mogul made sure everyone felt included from day one.
Her products work beautifully on all skin types and tones, which is why makeup lovers everywhere swear by them.
Beyond foundations, Fenty offers bold highlighters, long-lasting lipsticks, and creative eyeshadow palettes.
Each product reflects Rihanna’s fearless style and commitment to quality.
The brand proves that celebrity cosmetics can be both trendy and genuinely revolutionary in the beauty industry.
2. Rare Beauty by Selena Gomez
Selena Gomez built Rare Beauty around a powerful message: beauty isn’t about being perfect.
Her brand encourages self-acceptance and celebrates what makes each person unique.
What really sets this line apart is its connection to mental health awareness.
A portion of every sale supports mental health services, making your makeup purchase meaningful beyond just looking good.
The products themselves are incredibly user-friendly, especially the cult-favorite liquid blushes that blend like a dream.
Whether you’re a makeup beginner or a seasoned pro, these formulas work effortlessly.
Gomez created something special that combines high-quality cosmetics with a mission that truly matters to today’s generation.
3. Kylie Cosmetics by Kylie Jenner
Before celebrity beauty brands became everywhere, Kylie Jenner launched her famous lip kits and basically started the entire trend.
Those original matte liquid lipsticks sold out in literal seconds and created a beauty phenomenon.
Jenner built her empire on social media, connecting directly with fans who wanted to recreate her signature looks.
The brand has grown far beyond lips now, offering everything from eyeshadow palettes to face products.
Some critics questioned whether the hype was real, but millions of satisfied customers prove these products deliver.
The formulas have improved over the years, and the shade ranges keep expanding.
Kylie Cosmetics remains a major player that helped define what celebrity beauty brands could become.
4. Huda Beauty by Huda Kattan
Starting as a beauty blogger, Huda Kattan transformed her passion into one of the most successful cosmetics companies worldwide.
Her false lashes became legendary among makeup artists before she expanded into full-color cosmetics.
Huda Beauty eyeshadow palettes are absolutely stunning, featuring rich pigments and blendable formulas that work for everyday looks and dramatic creations alike.
The brand’s complexion products have also gained serious respect for their quality and performance.
Kattan’s Middle Eastern heritage influences many of her products, bringing unique perspectives to the beauty market.
She understands what customers want because she genuinely loves makeup herself.
This authenticity shines through every product launch, making Huda Beauty a trusted name that delivers consistent excellence.
5. Rhode by Hailey Bieber
Hailey Bieber’s Rhode skincare line took the beauty world by storm with its simple, effective approach to glowing skin.
The model focused on creating just a few essential products rather than overwhelming customers with endless options.
Her peptide lip treatment became an instant viral sensation, selling out repeatedly and spawning countless reviews across social media platforms.
People love how the minimalist products actually deliver visible results without complicated routines.
Bieber designed Rhode for people who want healthy, dewy skin without spending hours on elaborate skincare regimens.
The sleek packaging looks gorgeous on any bathroom counter too.
Though relatively new, Rhode has already proven that celebrity skincare can be both trendy and genuinely effective for everyday users.
6. R.E.M. Beauty by Ariana Grande
Ariana Grande named her beauty brand after the dreamy sleep stage, and her products definitely deliver that ethereal, fantasy-inspired vibe.
The pop star created a line that reflects her signature style—bold, playful, and unapologetically fun.
R.E.M. Beauty features trend-forward items like colorful eyeliners, shimmery highlighters, and creative eyeshadow combinations.
Grande’s fans appreciate how the products help them experiment with different looks and express their personalities.
The formulas are surprisingly high-quality for such a new brand, with excellent pigmentation and staying power.
Each launch feels like an event, with packaging and shades that capture Grande’s artistic vision.
For anyone who loves trying the latest makeup trends, R.E.M. Beauty offers exciting products that encourage creative experimentation.
7. Florence by Mills (Millie Bobby Brown)
At just a teenager, Stranger Things star Millie Bobby Brown launched Florence by Mills with young people in mind.
She wanted to create affordable, gentle products perfect for teens just starting their beauty journeys.
The brand emphasizes clean ingredients and cruelty-free formulas, which matters tremendously to Gen Z consumers who care about ethical shopping.
Everything from the fun packaging to the product names feels youthful and approachable.
Brown’s skincare items focus on basics like cleansers and moisturizers that won’t irritate sensitive young skin.
The makeup line offers natural-looking products that enhance rather than mask.
Florence by Mills proves that celebrity beauty brands can successfully target younger audiences while maintaining quality standards and responsible ingredient choices.
8. SKKN by Kim Kardashian
Kim Kardashian relaunched her beauty empire as SKKN, focusing exclusively on luxurious skincare after discontinuing her original KKW Beauty line.
The reality star invested serious time researching ingredients and formulations to create truly premium products.
SKKN offers a complete skincare routine with cleansers, serums, and moisturizers designed to work together seamlessly.
Kardashian developed the line based on her own extensive skincare regimen, which she’s shared with fans for years.
The products come with a higher price tag, but users report noticeable improvements in their skin’s texture and appearance.
Each item features sophisticated packaging that looks elegant and expensive.
While not budget-friendly, SKKN represents Kardashian’s commitment to creating skincare that rivals established luxury brands in both quality and results.
9. Haus Labs by Lady Gaga
Nobody does dramatic makeup quite like Lady Gaga, and Haus Labs perfectly captures her fearless artistic spirit.
The singer created a brand for people who view makeup as true self-expression rather than just enhancement.
Haus Labs products encourage bold experimentation with intense pigments, innovative formulas, and unexpected color combinations.
Gaga worked with professional makeup artists to ensure her products perform beautifully both on stage and in everyday life.
The brand emphasizes that makeup should be fun, creative, and empowering for everyone regardless of skill level.
Each product launch showcases Gaga’s commitment to pushing boundaries and challenging beauty standards.
For makeup enthusiasts who love making statements and trying adventurous looks, Haus Labs offers professional-quality tools to unleash their inner artist.
10. Keys Soulcare by Alicia Keys
Alicia Keys built her brand around the philosophy that true beauty comes from inner wellness and self-care rituals.
Keys Soulcare combines skincare products with wellness practices like meditation and affirmations.
The singer famously embraced going makeup-free, inspiring her to create a line focused on healthy, glowing skin rather than covering up.
Her products feature nourishing ingredients that support skin health from the outside in.
Keys Soulcare stands out by including lifestyle elements like sage and crystals alongside traditional beauty items.
This holistic approach resonates with customers seeking more mindful, intentional beauty routines.
Keys created something deeper than just another celebrity skincare line—she built a wellness movement that encourages people to care for themselves completely.