11 Underrated Beach Towns Families Love Returning To

FAMILY TRAVEL
By Sophie Carter

Family vacations create lasting memories, especially when spent in charming beach towns away from crowded tourist spots. These hidden coastal gems offer clean beaches, family-friendly activities, and authentic local experiences without the overwhelming crowds or high prices. From East Coast hideaways to Pacific treasures, these underrated beach destinations keep families coming back year after year for their perfect blend of relaxation and adventure.

1. Folly Beach, South Carolina

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Known as “The Edge of America,” this laid-back island town sits just 15 minutes from Charleston but feels worlds away from city life. Families adore the six miles of wide, uncrowded shoreline perfect for sandcastle building and beginner surfing lessons.

The charming downtown area features ice cream shops, casual seafood joints, and quirky surf stores rather than chain restaurants. Morris Island Lighthouse views provide perfect sunset photo opportunities.

Loggerhead turtles nest here from May to October, giving kids an unforgettable wildlife experience when conservationists release hatchlings. The fishing pier stretches over 1,000 feet into the Atlantic, making it a favorite spot for anglers of all ages.

2. Cannon Beach, Oregon

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Dramatic sea stacks punctuate this misty Pacific Northwest hideaway, with iconic Haystack Rock standing sentinel offshore. Morning tidepools reveal starfish, sea anemones, and tiny crabs that fascinate young explorers for hours.

The walkable village exudes artistic charm with galleries, boutiques, and candy shops where kids can watch saltwater taffy being pulled. Unlike busier Oregon coast towns, Cannon Beach maintains strict building height restrictions, preserving its quaint character.

Families return for the annual sandcastle contest in June, where amateur builders create astonishing temporary masterpieces. Ecola State Park sits just minutes away, offering forest trails with panoramic ocean vistas that even reluctant hikers will appreciate.

3. Sanibel Island, Florida

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Shell collectors paradise! This barrier island’s east-west orientation (unusual for Florida) creates perfect conditions for seashells to wash ashore intact. The “Sanibel Stoop” – the hunched position shell-hunters adopt while searching – becomes second nature to visitors within hours of arrival.

No high-rises mar the landscape thanks to strict development rules. Instead, families enjoy low-key resorts tucked among native vegetation. Bike paths crisscross the entire island, making car-free exploration safe and fun for all ages.

The J.N. “Ding” Darling National Wildlife Refuge occupies nearly half the island, where alligators, roseate spoonbills, and manatees thrive in protected mangrove forests. Kayak rentals allow families to paddle through quiet waterways at their own pace.

4. Rockport, Massachusetts

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Motif No. 1, a weathered red fishing shack, stands as America’s most painted building in this quintessential New England harbor town. Front Beach’s calm waters make it perfect for young swimmers, while Back Beach offers fascinating tide pools when the water recedes.

Bearskin Neck, a narrow peninsula of shops and galleries, entices families with homemade fudge shops and fresh lobster rolls served on paper plates. The town’s quarry swimming holes provide freshwater alternatives when kids tire of salt and sand.

Granite piers offer perfect spots for fishing or watching boats come and go. Local artists often set up easels along the shoreline, inspiring creative kids to try capturing the scenic beauty themselves with watercolors sold in town.

5. Tybee Island, Georgia

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Just 20 minutes from historic Savannah lies this barrier island where dolphins regularly swim close to shore, delighting children who spot their fins from the beach. The laid-back atmosphere feels decades removed from flashier Atlantic coast destinations.

Georgia’s oldest and tallest lighthouse welcomes climbers who conquer its 178 steps for panoramic views of the coastline. The reward? Spotting sea turtles nesting sites from above during summer months.

Families appreciate the gentle waves on North Beach, perfect for boogie boarding beginners. The island’s flat terrain makes bike exploration easy even for youngest riders. Local seafood shacks serve fresh-caught shrimp on paper plates, creating casual dining experiences where sandy feet are always welcome.

6. Cambria, California

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Halfway between San Francisco and Los Angeles sits this artistic village where Moonstone Beach’s boardwalk winds along dramatic bluffs. The beach earned its name from the polished semiprecious stones children collect by the handful from among the smooth pebbles.

Families marvel at enormous elephant seals lounging at nearby Piedras Blancas rookery, where thousands gather seasonally. The enchanting Fiscalini Ranch Preserve offers free hiking trails through coastal meadows with spectacular Pacific views.

Unlike touristy Carmel or busy Pismo Beach, Cambria maintains its small-town character with family-owned inns rather than chain hotels. Olallieberry pie – a local specialty featuring a blackberry-raspberry hybrid – becomes an obsession for many returning families who plan entire trips around berry season.

7. Chincoteague Island, Virginia

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Wild ponies roam freely on neighboring Assateague Island, creating magical moments for children who spot the descendants of legendary shipwreck survivors. The annual Pony Swim, where saltwater cowboys herd ponies across the channel, draws families back year after year.

Unlike Ocean City just up the coast, Chincoteague has no boardwalk, high-rises, or chain restaurants. Instead, families enjoy crabbing off private docks, kayaking through marshlands, and sampling fresh oysters harvested from surrounding waters.

The uncrowded beaches require a short wildlife refuge drive, keeping them pristine and peaceful. Misty of Chincoteague, the famous children’s book, inspires young visitors to connect with nature and wildlife. The small downtown area offers homemade ice cream shops and local seafood restaurants where families can watch fishing boats return with the day’s catch.

8. Gulf Shores, Alabama

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Sugar-white quartz sand beaches stretch for 32 miles along Alabama’s overlooked Gulf Coast. The sand actually squeaks underfoot and never gets hot – a relief for tender young feet even on scorching summer days.

Families appreciate the shallow, gradual entry into calm turquoise waters. Unlike Florida’s more developed beaches, Gulf Shores maintains a relaxed atmosphere with reasonable prices and plenty of vacation rentals large enough for extended family gatherings.

The annual National Shrimp Festival celebrates the local fishing heritage with hands-on activities for kids. Bon Secour National Wildlife Refuge provides hiking trails through coastal habitats where migratory birds rest during their journeys. Dolphin cruises almost guarantee sightings of playful pods that seem to enjoy racing alongside boats filled with excited children.

9. Bandon, Oregon

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Dramatic sea stacks create a natural playground for imagination on this rugged southern Oregon coastline. Children see dragons, witches’ hats, and castle towers in the rock formations dotting the shoreline at Face Rock State Scenic Viewpoint.

Unlike tourist-heavy Newport or Lincoln City, Bandon offers uncrowded beaches perfect for flying kites in the reliable ocean breezes. The historic Old Town features a working fishing port where kids can watch boats unload their daily catch.

Cranberry bogs surround the town, with fall harvest celebrations featuring cranberry-themed treats. Crabbing from the public dock produces dinner with delicious rewards for patient families. The Circles in the Sand labyrinth, created regularly by local artists on the beach, invites contemplative walks before the tide reclaims the temporary masterpiece.

10. Pass-a-Grille, Florida

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This hidden section of St. Pete Beach offers old Florida charm without the high-rises dominating nearby shores. The narrow strip of land provides both Gulf and bay access, letting families enjoy spectacular sunsets over calm waters and dolphin watching on the intracoastal side.

Local fishermen sell their catch directly from boats at the small marina. The historic district features colorful cottages and ice cream parlors rather than t-shirt shops and chain restaurants.

Paradise Grille, a beloved beachfront snack shack, serves breakfast directly on the sand. Children collect unique shells along the 8th Avenue Beach, known for its variety of intact specimens. The Don CeSar, the pink “castle” hotel visible from most beaches, sparks stories of Gatsby-era glamour that fascinates even history-resistant kids.

11. Grand Haven, Michigan

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Lake Michigan creates ocean-like beaches without salt or sharks along this charming town’s shoreline. The Musical Fountain, a synchronized water and light show set to music, captivates families during free nightly summer performances.

The red lighthouse and connecting pier invite sunset strolls, though brave kids enjoy running back when massive waves crash over during windier days. Downtown features a waterfront boardwalk connecting beaches to shops and restaurants without crossing busy streets.

Winter visitors discover a different kind of beach magic when ice volcanoes form along the shore – cone-shaped mounds created when waves freeze in spectacular formations. The state park campground sits directly on prime beachfront property, allowing affordable overnight stays with million-dollar views. Coast Guard Festival brings exciting ship tours and demonstrations each summer.