MomSkoop
Beauty creators spend countless hours testing products, and when they find something truly exceptional, word spreads fast.
Sephora shelves are packed with makeup that influencers reach for again and again in their tutorials and everyday routines. Whether you’re building your first collection or hunting for that one perfect product, these ten picks have earned their spot in the beauty community’s hall of fame.
1. Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer
Rihanna created something magical when she launched this lip gloss that somehow looks amazing on absolutely everyone.
The formula delivers intense shine without any sticky residue, making it comfortable enough to wear all day long.
Beauty creators constantly feature this gloss in their videos because it works with any makeup style, from natural to full glam.
The original Fenty Glow shade has become iconic, though the brand now offers multiple colors to match different vibes.
What sets this apart is how it catches light beautifully in photos and videos, which explains why influencers keep it within arm’s reach during filming.
The cushiony applicator makes application foolproof, even when you’re touching up without a mirror.
2. Anastasia Beverly Hills Soft Glam Eyeshadow Palette
Fourteen shades of perfectly coordinated neutrals sit inside this palette that beauty gurus call their desert island pick.
Each shadow blends like butter, with pigmentation so rich that a little goes a long way on your lids.
The mix of matte and shimmer finishes means you can create everything from soft daytime looks to dramatic evening eyes without switching palettes.
Anastasia built her reputation on eyebrows, but this palette proves she understands eye makeup just as well.
The warm tones flatter most skin tones, which is why you’ll spot it in countless makeup collection tours and get-ready-with-me videos across social media platforms.
3. Laura Mercier Translucent Loose Setting Powder
For over two decades, makeup artists have trusted this powder to lock everything in place without adding visible texture or color.
The ultra-fine milled formula feels weightless on skin while controlling shine for hours on end.
Influencers demonstrate the famous baking technique using this powder because it never looks heavy or cakey, even under harsh ring lights.
The translucent shade works on all skin tones, eliminating the guesswork when shopping online.
Professional photographers notice the difference this powder makes in preventing flashback in pictures, which matters tremendously for content creators.
The generous jar lasts months even with daily use, making the investment worthwhile.
Beauty veterans consider this powder essential, not optional, in any serious makeup routine.
4. Tarte Shape Tape Concealer
Full coverage meets serious staying power in this concealer that transformed the beauty industry when it launched.
Creators demonstrate how just a tiny amount covers dark circles, blemishes, and discoloration without creasing throughout the day.
The formula contains ingredients that actually hydrate while covering, which sounds impossible but somehow works perfectly.
With an extensive shade range, finding your exact match has become much easier than with older concealers on the market.
The doe-foot applicator deposits the perfect amount of product, preventing waste.
This concealer photographs beautifully, which explains why it appears in virtually every full-face makeup tutorial you’ll watch online today.
5. Rare Beauty Perfect Strokes Universal Volumizing Mascara
Rare Beauty Perfect Strokes Universal Volumizing Mascara lives up to its reputation by delivering noticeable lift, length, and volume in just a few coats.
The curved brush is designed to hug the lash line, catching even the smallest lashes and evenly coating them with a lightweight, buildable formula that never feels heavy.
The rich black pigment makes eyes stand out on camera and in everyday wear, often eliminating the need for false lashes.
Unlike formulas that smudge or flake as the day goes on, this mascara wears comfortably through long filming days, events, and touch-free hours.
6. Charlotte Tilbury Pillow Talk Lipstick
Charlotte Tilbury struck gold with this nude-pink shade that somehow flatters every skin tone imaginable.
The creamy texture glides on smoothly, delivering medium coverage that feels comfortable and looks natural on lips.
Influencers recommend this shade constantly because it works for any occasion, from job interviews to date nights to casual coffee runs.
The subtle rose tone enhances your natural lip color rather than covering it completely, creating that effortlessly pretty effect everyone wants.
The elegant gold packaging adds a touch of luxury to your makeup bag.
This shade has spawned an entire Pillow Talk collection, but the original lipstick remains the most beloved item among beauty enthusiasts worldwide.
7. Benefit Cosmetics Hoola Matte Bronzer
Since its debut, this matte bronzer has earned legendary status for adding natural-looking warmth without any orange undertones or shimmer.
The buildable formula means beginners can apply it lightly while experienced users can create more sculpted, dramatic looks.
Content creators demonstrate bronzing and contouring techniques using Hoola because the cool-toned brown shade mimics real shadows on the face.
The silky powder blends seamlessly into skin, never looking patchy or muddy even when layered.
Unlike shimmery bronzers that can emphasize texture, this matte finish works beautifully on all skin types and ages.
The compact size fits perfectly in travel bags, making it a favorite for creators who film on location.
Beauty veterans often say that if you only own one bronzer, this should be it for its versatility and reliability.
8. Urban Decay All Nighter Setting Spray
When beauty creators need their makeup to survive twelve-hour filming days, they reach for this cult-favorite setting spray without hesitation.
The fine mist locks everything in place while actually making makeup look better, melting all the layers together naturally.
Temperature-control technology helps makeup withstand heat and humidity, which matters when filming under hot lights or attending outdoor events.
The formula contains ingredients that condition skin rather than drying it out like some setting sprays do.
Influencers perform wear tests showing makeup staying flawless for sixteen hours or more after using All Nighter as the final step.
The spray nozzle creates an even, light mist that covers your entire face without soaking any particular area.
This product has won countless beauty awards and maintains its reputation as the gold standard for makeup longevity.
9. Huda Beauty Nude Obsessions Eyeshadow Palette
Huda Kattan packed nine perfectly coordinated nude shades into a compact palette that slips easily into any makeup bag or purse.
The highly pigmented formula delivers intense color payoff with just one swipe, making application quick and foolproof.
Everyone loves these mini palettes for travel videos and on-the-go tutorials because the shade selection creates complete eye looks without extra products.
The mix of matte and shimmer finishes provides dimension and depth to eye makeup in minutes.
Despite the small size, the shadows blend beautifully and last throughout the day without fading or creasing.
The affordable price point makes this palette accessible for makeup enthusiasts just starting their collections.
Influencers often recommend this as the perfect introduction to Huda Beauty’s eyeshadow quality before investing in larger, pricier palettes from the brand.
10. Milk Makeup Hydro Grip Primer
Blue agave extract and hemp-derived cannabis seed extract create a gripping base that holds onto makeup like nothing else on the market.
The gel texture feels refreshing and hydrating on skin, prepping it perfectly for foundation and concealer application.
The formula works beautifully with all foundation types, from liquids to powders, enhancing their performance dramatically.
Beyond extending wear time, this primer actually improves skin texture over time thanks to its hydrating ingredients and blue agave extract benefits.
The sticky feeling when first applied might surprise you, but it dries down quickly and creates the perfect canvas.
Beauty influencers with oily skin particularly praise how this primer controls shine while keeping makeup locked in place all day long.